From Ancient Roots,
For Modern Lives
Primic began with a simple frustration: the herbal juice on the shelf did not taste like the herbal juice at home.
Primic began with a simple frustration: the herbal juice on the shelf did not taste like the herbal juice at home.
The gap we found
Our founders came from families where a morning herbal preparation was routine — bitter, potent, and made from herbs someone in the family knew the source of. What they found in the market was diluted, sweetened, and vague about where anything came from.
Direct from the farm
We work directly with certified organic growers across Uttarakhand, Madhya Pradesh and Rajasthan. Buying direct means we control harvest timing, which affects potency far more than most people realise — amla picked two weeks early carries meaningfully less Vitamin C.
Cold processing
Heat is convenient and destroys the compounds you are paying for. Our juices are cold-processed, which costs more and yields less, and is the entire point.
Tested, every batch
Every production batch is tested in accredited laboratories for heavy metals, pesticide residue and microbial safety before release. Our facility is GMP certified and follows AYUSH guidelines.
Where we are now
More than five lakh Indian families now use Primic products as part of their daily routine. The formulation has not been diluted, and the bitterness has not been sweetened away.
Four Non-Negotiables
Direct from the grower
We buy from certified organic farms in Uttarakhand, Madhya Pradesh and Rajasthan — no aggregators, no anonymous supply chains. Buying direct means we control harvest timing, which affects potency more than most people realise.
Cold processed, always
Heat is cheap, fast, and destroys the compounds you are paying for. We process cold. It costs more, yields less, and is the entire point of the exercise.
No sweetening, no dilution
Our juices are bitter. That is the signal that the herbs are present in quantities that do something. Sweetened herbal juice is sweetened because it has been diluted.
Tested before release
Every batch goes to an accredited lab for heavy metals, pesticide residue and microbial safety. For herbs grown in soil, this is not optional.
Our Herbs, Named
No proprietary blends hiding the quantities. Here is exactly what we work with.
Amla
Indian gooseberry, one of the richest natural sources of Vitamin C. The backbone of our immunity formulations.
Giloy
Known in Ayurveda as Amrita, the nectar of immortality. Traditionally used to build resistance and support recovery.
Tulsi
Holy basil, an adaptogenic herb that supports respiratory health and helps the body handle everyday stress.
Neem
A powerful blood purifier used for centuries to support clear skin and healthy immune function.
Aloe Vera
Soothing inner-leaf gel that supports digestive comfort, skin hydration and gentle detoxification.
Ashwagandha
The premier Ayurvedic adaptogen, supporting stress resilience, stamina and restful sleep.
Karela
Bitter gourd, traditionally used to support healthy blood sugar and metabolic balance.
Wheatgrass
Chlorophyll-dense young grass supporting blood purification and natural energy.
As featured in
Ready to start?
Begin with our flagship Jeevamrit juice, or browse by what you want to work on.